Fitness is a lifestyle at the Cherry Creek Athletic Club, and they’re making that lifestyle bigger—with an extra 13,000 square feet.
You may have seen the construction on Cherry Street. The addition is part of a six phase ‘face lift’ for the club. When it’s all said and done, the club will have a new addition with a new track, two stories, functional floor space, a basketball court and more that will be open to the public in late June of this year. In total, the new addition will cost around $10 million and make the Cherry Creek Athletic Club nearly 145,000 square feet of fitness fun.
INK coffee and a brand new lobby center were just added, an addition the Chamber celebrated with a ribbon cutting in March.
Clayton Millice, VP of marketing for the Cherry Creek Athletic Club, said part of the reason for the new expansion is to “etch their name in the stone” as Glendale continues to grow and develop. The Cherry Creek Athletic Club wants to stay modern and up to pace with the not only the growth of Glendale, but also the growth of the fitness industry. Something Clayton is really looking forward to is the Glendale 180 project.
“I think it’ll be a great development for the city of Glendale,” Clayton said. “I think it’ll actually cause Cherry Creek North to kind of spread to Cherry Creek East.”
The CCAC has multiple studios, including a hot yoga studio, cycling studio and a state-of-the-art Pilates studio. Clayton travels the country visiting different gyms to see what is working and what the latest fitness trends are. Group exercise, he said, has become more and more popular, especially crossfit-like workouts. To accommodate these hard-core athletes, the new expansion will also include a large soundproof workout area with functional floor space.
“The pushes that we are making are for the next 20 years, not the next five to ten years. I definitely see this club in the next five years being able to sustain the ever-changing landscape in the industry,” Clayton said.
Clayton said nothing is certain and as the industry changes, the club will improve. This type of thinking seems to be working for the Cherry Creek Athletic Club as well. The club was recently voted one of the top 100 health clubs by the IHRSA. It’s no wonder either with all the amenities like two pools and a massage salon.
“You have to be willing to change, and you have to be willing to be progressive. I think that’s the key to success to the health club industry,” Clayton said.
Clayton said being part of the Chamber is like being part of one big happy family.
“The best thing about Glendale is that it’s very pro-business, and they watch out for each other,” Clayton said.