Chill Out With The Chamber’s New Member

Summer may be winding down, but it’s never too late to cool off with new member Wow! Frozen Yogurt.

This isn’t your typical froyo joint — it’s on wheels. Refrigeration units built into the bus ensure the six flavors of yogurt and over 20 different toppings stay chilled and frozen. And because this sweet treat is yogurt, your waistline will thank you as you cool off. The average cup of vanilla ice cream has about 15 grams of fat in it, but vanilla froyo has about six grams of fat.

“Our product is amazing. We like to keep it simple,” Brandon Pleiman, VP of Wow! Mobile Frozen Yogurt, said.

That amazing product is how the froyo truck got its name. Wow! Mobile Frozen Yogurt currently carries watermelon sorbet, strawberry cream, chocolate chip cookie dough, Oreo cookie, triple chocolate and classic vanilla. Not only is the yogurt tasty, the toppings are from local grocers every time, guaranteed.

“Our business is unique because we are a rare form of food truck. You just don’t see our type of food truck rolling around,” Pleiman said.

You can find the “Yo-Mobile,” almost as famous as the “Bat-mobile,” in Lakewood, Thornton, Green Valley Ranch, Castle Rock, and all the areas in between, at events or just around town.

“Food trucks are awesome, and a frozen yogurt truck is even more awesome. It’s always fun meeting new people and supporting different events,” Pleiman said.

Community is a core value for the team at Wow! Mobile Frozen Yogurt, and they joined the Chamber to grow with the local community and to be more connected. Their main mission is to build a better community — it’s on their website and within their product.

“One of the strongest forces is when the community gathers together and grows as a people. As a society, we have been moving in a direction where solitude and isolation are intensifying. We desire to be a force of friendliness in our community. We long to be a family friend of yours. We want to make life more vibrant for you. We just want to see the joy of sweets and souls gathering together for a brief moment. Life is short, we want to step in and bring a breath of fresh air to our community with our product, our people, and our passion.”

Pleiman said he believes the Chamber emulates those same values of community. He is hoping to attend a Chamber event in the near future. For more information on the froyo truck, visit



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